Figuring Out Buyer Behavior No. 1

The segment that I chose is businesses that want to keep their customers happy. This includes restaurants/food delivery service that open late night or 24 hours.

Interview #1: Female, student.

She said she doesn’t have this need because she usually goes to bed around 10 pm so she doesn’t need late night snack.

Interview #2: Male, student.

He said he always wish there is a place that open late night/ 24 hours except McDonald’s. He always up until late night because he likes to play online video game and usually goes to bed around 4 or 5 and gets hungry around 3. His solution to his problem was going to Taco Bell at Midtown but since they are closed, he has to order McDonald or microwave some frozen food. He looks for delivery service that open until late but right now, only McDonald is available.

Interview #3: Male, student.

He said this need exists around him.  He goes out 3 times a week (Thurs-Sat) and he gets drunk every time he got drunk. He said even though he got drunk and very hungry when he got home from Midtown, most delivery service is closed. His solution was to drink a ton of water so he will feel full and get sober. I thought this is better for him. He talks about this friend to stay Midtown longer so he can eat at Relish or Hurricane BTW but his roommates (they usually split the money for Uber so they need to go home together) but they always want to go home as soon as possible after they had fun.

I learned that there is a demand of services that open until late night or 24 hours. Also, I learned people loves late night snacks even though they are bad for you. The reason of this need is different than others, but the need is still there regardless. Even though they search in Google, they cannot find what they are looking for because these services rarely exist.