Idea Napkin No.1

1)    You. Who you are. 

I am a fourth-year food and resources economics major at the University of Florida. I am the son of businessman at a pharmaceutical company and a high school teacher in Japan. My aspiration is to make people’s life better and happy. I have been testing the hypothesis of new food delivery service and if I was starting this business, I am sure that this business will make college students or young people happy.

2)    What are you offering to customers?

It is the new delivery service that deliver ingredients with simple recipe. This is the need for most college students because it is difficult for college students to eat healthy meal at home because they don’t have much time to do it.

3)    Who are you offering it to? 

College students. College students do not have time to go to grocery store often and cook at home because they have a lot of homework, exams, and so on.

4)    Why do they care?

Because many college students wish they are eating healthy.

5)    What are your core competencies?

Time efficiency and quality. This business will partner up with food delivery service such as Uber eat and Bites squad so it can be delivered as soon as possible. We are going to hire a nutritionist and he/she can make meal plans. The nutritionist will be stayed at local grocery store and it will be delivered from there and will lower the cost as possible.

I think that many of these elements work well together to create a successful business. Hopefully the Student Government would help this business financially, for example give students promo code,  since they have huge budget so we can provide this service cheaper.