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Opportunity:
·
Many college students
are eating less healthy compare to days before college.
·
Many college students
are wanting to eat healthy.
·
College students do
not have enough time to go to grocery store because they have exams,
assignments, club activities, social and so on.
·
College students tend
to eat fast food or frozen food instead of cooking at home.
·
Innovation:
·
Customer can order
food through the app. Very easy.
·
Product comes with ingredients
which chosen by nutritionist and recipe so the customer can follow.
·
Partner up with
delivery services which are already exist like Uber eat and Bites squad.
·
It is understandable that
college students cannot pay too much money. So, there ways to get discount.
Such as introducing this service to other friends or apply for this service
with roommates.
·
There are menus for
vegetarians/vegans too.
·
Venture Concept:
·
Individuals will buy my product because
I have been interviewed many college students and most of them answered they
want to eat healthier.
·
Fraternities/Sororities
will buy because even though they have chef at their house, their
meal plan does not cover Saturday and Sunday.
·
Off-campus apartment
will buy because my friends works for
off-campus apartments and they can advertise my product.
·
Price points: It is very important
because many college students spend money on a lot of stuff but food. There are
ways to get discounts. If customers invite their friends to this service, they
will get promo code for discount. Also, there are roommates discounts and group
discounts too.
·
Distribution: Firstly, I think we
should distribute this service to people in Greeklife first. It is because it
will be faster to spread the name of this products by mouth and will be great
advertisement. After that, we are going to distribute to off-campus houses. We
will use social media too.
·
Customer Service: Since the company
is built upon care for others friendly, honest, and concerned customer service
is vital. My employees will be required to memorize key persuasive statistics
in case a buyer is on the fence and be knowledgeable about the underlying cause
we are representing.
·
Location: Close to college
towns.
·
Packaging: Careful because
I don’t want any juice to be spilled.
·
Employees: I’m
estimating around 10 employees to begin with.
·
Operators for the
orders from customers.
·
Nutritionists.
·
Drivers.
·
Workers who will pack
all ingredients in one.
.
·
What’s next: I want all college
students to know about this service and use it. I want to make money and I want
to spread this service to all states.
·
For Me: Hopefully through
this service, college students learn how to cook and what healthy food are. And
contribute to their child’s health in the future too.
Hi Kaito,
ReplyDeleteI personally thank you for working on this business idea. I am certainly in your market as a student who would eat healthier if there were convenient options. However, healthy restaurants and sole apps were advised against by Professor Pryor at the beginning of the semester. That being said, you chose an excellent location and strategy. I’m wondering about your 10 initial employees, would their salaries be paid by funding? Maybe some of their roles could be consolidated into fewer employees, at least until later on when you have enough profits and revenue streams to warrant more employees. Just my thoughts.
Jonah Brafman
Hi Kaito,
ReplyDeleteFirst of all, I liked the way you organized your entire post. It was similar to mine. I did find some flaws in where your opportunity description in that you did not describe how big it was or how long it will be open, although you did list the current alternative. In your venture concept portion, you very well described the different types of customers and the reasons they would need this.